Senior Vice President, Brand and Integrated Marketing
As Senior Vice President of Brand and Integrated Marketing for Major League Soccer, David Bruce is charged with managing the internal brand, marketing, and social media functions of the League. In this role, Bruce leads positioning work for the League and key fan touchpoints, as well as all campaign development and marketing executions. He is central to inspiring new creative platforms and initiatives that enable MLS to continue to grow the scale and reach of its fan base. Bruce also leads all strategy and content creation for social, ensuring these important touchpoints reflect the unique brand of MLS.
In 2015, Bruce led the complete overhaul of the League brand strategy and design, which resulted in a new identity, reinforcing the progressive tone of the League. Most recently, David created the Our Soccer campaign, placing MLS at the heart of culture and shining a light on the incredible fan experience and supporter movement. This campaign extends beyond League channels becoming the foundation for how all network partners talk about MLS. Bruce also helps guide Club brand development, including working with new Clubs as they enter MLS for the first time, helping them find their voice and position in the world.
Prior to MLS, Bruce was a senior consultant for international brand strategy firm Wolff Olins, leading the London 2012 Olympic brand work and helping to open their Middle East office.
A graduate of Northumbria University in England and the University of Oregon Warsaw Sports MBA program. Bruce is a native of Sunderland, England and currently lives in Brooklyn with his wife Amy and baby boy Bobby.
